You’ve got fifty-five words to make people stay. You’ll need the exact search terms people use to look for you. That leaves about fifty words to say what you do. Using language that sounds like you and your brand. While tickling their subconscious psychological needs. Oh, and make it entertaining, too.
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Great copy, combined with his SEO knowledge mean that we have very quickly seen an increase in our online engagement, and crucially, manifestation of that in real life sales. We are seeing more and more customers in our physical shop who found their way to us via search engines and our website.
Lisa Forrest - Director, A Small Good Thing