Dan

Three Great Non-Fiction Writers Every Copywriter Should Read

Great copy doesn’t have to be fancy.  Any copywriter will tell you that.  You’ll be sternly warned off from trying to impress with self-indulgent wordplay and linguistic pyrotechnics. This is good advice, if you like getting paid. No-one ever bought dog biscuits or life insurance from James Joyce. That doesn’t mean that good writing is …

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How To Build Better User Personas with Google Analytics Psychographics

Children's game, Guess Who, showing different faces. Text overlay reads - 'how to build better user personas with google analytics psychographics

What is psychographics? “the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.” Psychographics is the study of an audience’s interests, activities and opinions. It provides an understanding of the kind of person who is interested in your services/product/website. It’s also a really cool word to …

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Why ‘Detectorists’ Is The Englishness We Could All Do With a Bit More Of

Detectorists in a field in Winchester. Text overlay - 'Why detectorists is the Englishness we could all do with a bit more of'

WARNING: Contains spoilers! First broadcast in 2014, Mackenzie Crook’s gentle comedy ran for three seasons.  It won two BAFTAs and inspired a loyal cult following Why is Detectorists so good? The Detectorists was so subtle, I missed the point at first. My dad’s TV recommendations don’t always thrill me. Lupin? Bang on. Spiral? Sorry, Dad, …

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