When I realised the importance of creating an effective, methodical self-editing process, I reached out to the best writers I knew. I wasn’t just looking for tips. I wanted to get stomped into the ground. I wanted smart people to insert fishhooks into my weaknesses, attach rope to the hooks, and haul me into the …
Great copy doesn’t have to be fancy. Any copywriter will tell you that. You’ll be sternly warned off from trying to impress with self-indulgent wordplay and linguistic pyrotechnics. This is good advice, if you like getting paid. No-one ever bought dog biscuits or life insurance from James Joyce. That doesn’t mean that good writing is …
Three Great Non-Fiction Writers Every Copywriter Should Read Read More »