Anchor text isn’t going to make-or-break a website, but it’s worth understanding how it works – especially for writers looking to observe SEO best practices. But first, a little roleplay. Imagine you’re a web-crawling spider bot. You’re crawling your way down yet another blog about avocados.* You’re two paragraphs down and you hit an external …
What is an SEO copywriter? A copywriter persuades. A copywriter speaks the language of your audience – keeping it simple but using sophisticated psychological principles like social proof and scarcity to influence and convince. Part salesperson, part shrink, part storyteller. An SEO copywriter takes things a step further. Like an evil robot wordsmith, an SEO …
It’s time I was honest with you. I’ve got a confession to make. I’m not just here to sell stuff. When I scroll through my LinkedIn feed, I hear two kinds of voices. The first kind sounds fun, welcoming, entertaining at times. These are the voices of marketers, talking about six figures, pain points, customer …
Photo courtesy of Mike Licht, licensed under CC by 2.0 Here’s the perfect joke. It’s a Jackie Gleason joke. “My grandfather always said that I shouldn’t watch my money. That I should watch my health. So while I was watching my health, someone stole my money. It was my grandfather.” Did you say it out …