When I realised the importance of creating an effective, methodical self-editing process, I reached out to the best writers I knew. I wasn’t just looking for tips. I wanted to get stomped into the ground. I wanted smart people to insert fishhooks into my weaknesses, attach rope to the hooks, and haul me into the …
Great copy doesn’t have to be fancy. Any copywriter will tell you that. You’ll be sternly warned off from trying to impress with self-indulgent wordplay and linguistic pyrotechnics. This is good advice, if you like getting paid. No-one ever bought dog biscuits or life insurance from James Joyce. That doesn’t mean that good writing is …
Three Great Non-Fiction Writers Every Copywriter Should Read Read More »
Phat Planet, a.k.a. ‘the song from that Guinness advert with the horses’ The advert makers can sometimes find ways to communicate a piece of music more effectively than the musicians themselves. Heresy! But it’s true. The musicians (and the people they employ to make their videos) are trying to sell themselves, a lot of the …
WARNING: Contains spoilers! First broadcast in 2014, Mackenzie Crook’s gentle comedy ran for three seasons. It won two BAFTAs and inspired a loyal cult following Why is Detectorists so good? The Detectorists was so subtle, I missed the point at first. My dad’s TV recommendations don’t always thrill me. Lupin? Bang on. Spiral? Sorry, Dad, …
Why ‘Detectorists’ Is The Englishness We Could All Do With a Bit More Of Read More »